Social Media Specialist
ROLLING GREENS
Rolling Greens is a luxury lifestyle brand with retail locations and design services throughout Los Angeles, rooted in plants, home décor, and one-of-a-kind curated experiences.
Over three years, I developed and executed their full Instagram presence — publishing content multiple times per week, conducting ongoing trend research, and maintaining a consistent visual identity that contributed to a 180% increase in followers. My role extended well beyond posting: I captured and edited product, lifestyle, and e-commerce photography, produced short-form video content, and led brand campaigns, workshops, live events, and influencer partnerships — all while closely monitoring performance metrics to continuously refine strategy and drive results.
COSETTE
WINE BAR
A European-inspired wine bar nestled inside the Sportsman's Lodge in Studio City, CA, Cosette offers classic Old World wines alongside seasonal, farmers market–driven cuisine in a setting that feels elevated but never stuffy — perfect for aperitivo hour, small plates, or a full dinner.
I helped conceptualize and build their social presence from the ground up, collaborating on the overall brand vision, developing a consistent aesthetic, and growing an engaged audience through original content shot and posted on a weekly basis.
Social MedIa
Grid Curation
I believe grid curation is the art of thinking beyond the individual post — it's about how every piece of content works together to tell a larger visual story. I'm intentional about everything from color palette and content balance to graphic tone and rhythm, so that when someone lands on a profile I manage, they instantly feel the brand before they read a single word.
Rolling Greens Instagram
Before
Rolling Greens Instagram
After
Reel Examples
